Nation Branding in Modern History / Explorations in Culture and International History Bd.9 (ePub)
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation...
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A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Marcel K. Will holds a doctorate in Medieval and Modern History from the University of Cologne.
- 2020, 1. Auflage, 300 Seiten, Englisch
- Herausgegeben: Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will
- Verlag: Berghahn Books
- ISBN-10: 1785339249
- ISBN-13: 9781785339240
- Erscheinungsdatum: 15.11.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 2.75 MB
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