Motherhoods, Markets and Consumption / Routledge Interpretive Marketing Research (ePub)
The Making of Mothers in Contemporary Western Cultures
(Sprache: Englisch)
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers...
sofort als Download lieferbar
eBook (ePub)
Fr. 66.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Motherhoods, Markets and Consumption / Routledge Interpretive Marketing Research (ePub)“
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women's identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "e;empty nest"e;
Autoren-Porträt
Stephanie O'Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK
Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School , UK
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK
Lydia Martens is Senior Lecturer in Sociology at Keele University, UK
Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK
Bibliographische Angaben
- 2013, 280 Seiten, Englisch
- Herausgegeben: Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens
- Verlag: Taylor & Francis
- ISBN-10: 1136758356
- ISBN-13: 9781136758355
- Erscheinungsdatum: 30.10.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 3.19 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Motherhoods, Markets and Consumption / Routledge Interpretive Marketing Research"
0 Gebrauchte Artikel zu „Motherhoods, Markets and Consumption / Routledge Interpretive Marketing Research“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Motherhoods, Markets and Consumption / Routledge Interpretive Marketing Research".
Kommentar verfassen