Mobile Marketing / Marketing Management Bd.8 (ePub)

Are you new to mobile marketing or struggling to get started with understanding the mobile space?

Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition?

Are your mobile marketing resources properly allocated?

Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing.

Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing.

Mobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level.

In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.

YOU'LL LEARN:

• The importance of mobile strategy
• Strategies for Push Notifications
• The importance A/B testing
• How to understand the critical components of App Marketing Funnels
• The power of SMS marketing
• What Location-Based Marketing is
• How social media plays into Mobile Marketing
• What QR codes are
• How QR codes can transform the customer experience
• And much more!

To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started!