microDomination (ePub)

How to harness your passion, develop your platform, and build a
community of fans to sustain your micro-business

If you dream of launching your own business, but aren't sure
what that business should be, microDomination has the
answer. This new book from entrepreneur and communications guru
Trevor Young, shows you how to tap into your particular area of
expertise and build a small business around what you know and love.
No matter what particular subject you're knowledgeable in, from dog
training to cooking to financial planning, microDomination
shows you how to build a brand around yourself and turn that brand
and expertise into profits even from the comfort of your own
home.

In the first part of the book, Young uses real-life examples to
introduce you to the businesspeople--or "micro
mavens"--who are living their dreams and earning money doing
what they love. The second part of the book reveals the
nuts-and-bolts strategies and tactics you can use to emulate their
success and achieve your goal of "microdominating."

* Includes inspirational case studies and practical advice on
starting a micro-business based on your talent or expertise

* Features actionable guidance on using content marketing and
social media to grow your brand and business

* Written by a leading thinker in the fields of public relations,
marketing, and communications

If you're stuck in a dead-end job or just dream of turning your
hobby into a business, microDomination gives you a proven
plan for turning your passion into prosperity.