Marketing Strategy for Museums (ePub)

Name: Marketing Strategy for Museums
Brand: Taylor & Francis
SKU: 150941375
Price: 53.90 CHF
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A Practical Guide (Sprache: Englisch)

Autor: Christina Lister

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Marketing Strategy for Museums, Christina Lister

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Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

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Autoren-Porträt von Christina Lister

Christina Lister is a marketing consultant with over twenty years of experience working in marketing, audience development, and PR in a range of agency, in-house, and consultancy roles. Her experience has included international marketing for a global skincare brand as well as PR and communications for a range of leisure, public sector, tourism, and not-for-profit organisations. Over the past 15 years Christina has specialised in developing marketing strategies, facilitating workshops, running training, and providing mentoring for cultural and heritage organisations including museums, libraries, archives, festivals, arts centres, and theatres. She has worked extensively with larger museums and sector support organisations such as the Museum of London, the Arts Marketing Association, and the Association of Independent Museums, as well as many smaller and independent museums including Jane Austen's House and the Museum of Cambridge. She is a strategic thinker with an insight-driven approach and her work has won a range of marketing and PR awards. She is passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.

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Autor: Christina Lister
2023, 228 Seiten, Englisch
Verlag: Taylor & Francis
ISBN-10: 1000999181
ISBN-13: 9781000999181
Erscheinungsdatum: 06.12.2023

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Grösse: 1.17 MB
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Sprache:

Englisch

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