Marketing Management (ePub)
A Cultural Perspective
(Sprache: Englisch)
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for...
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Autoren-Porträt
Luca M. Visconti is Professor of Marketing at Università della Svizzera italiana in Lugano, Switzerland, and ESCP Europe in Paris, France. His research deals with consumer vulnerability, cultural branding, and storytelling. He is especially interested in the ultimate effects of consumption, marketing, and markets in terms of personal and societal wellbeing. Lisa Peñaloza is Professor of Marketing at Kedge Business School in Bordeaux, France. Her ethnographic research examines how consumers collectively produce identity and community for cultural survival, with attention to social organization and market politics. She teaches masters and doctoral courses on qualitative research, consumer culture, and cultural branding.
Nil Toulouse is Professor of Marketing at the University of Lille, France. Her research focuses on theoretical issues in transformative research and consumer culture theory, including consumer resistance, ethical consumption, acculturation and identity politics; as well as social marketing and public policy implications, including immigration, fair trade, poverty, and sustainable development.
Bibliographische Angaben
- 2020, 2. Auflage, 564 Seiten, Englisch
- Herausgegeben: Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
- Verlag: Taylor & Francis
- ISBN-10: 1351358820
- ISBN-13: 9781351358828
- Erscheinungsdatum: 04.05.2020
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eBook Informationen
- Dateiformat: ePub
- Grösse: 15 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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