Marketing in the Emerging Markets of Latin America (PDF)
(Sprache: Englisch)
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of...
sofort als Download lieferbar
eBook (pdf)
Fr. 59.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Marketing in the Emerging Markets of Latin America (PDF)“
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Autoren-Porträt von M. Marinov
FERNANDO ROBLES George Washington University, USA
Bibliographische Angaben
- Autor: M. Marinov
- 2005, 2005, 191 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 0230511856
- ISBN-13: 9780230511859
- Erscheinungsdatum: 31.10.2005
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 1 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Pressezitat
'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing
Kommentar zu "Marketing in the Emerging Markets of Latin America"
0 Gebrauchte Artikel zu „Marketing in the Emerging Markets of Latin America“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Marketing in the Emerging Markets of Latin America".
Kommentar verfassen