Marketing and the Customer Value Chain (ePub)
Integrating Marketing and Supply Chain Management
(Sprache: Englisch)
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended...
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This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
Autoren-Porträt von Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.
Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece.
Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.
Bibliographische Angaben
- Autoren: Thomas Fotiadis , Dimitris Folinas , Konstantinos Vasileiou , Aggeliki Konstantoglou
- 2022, 1. Auflage, 350 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429684878
- ISBN-13: 9780429684876
- Erscheinungsdatum: 28.02.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 3.66 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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