Managing the Cultural Business (ePub)
Avoiding Mistakes, Finding Success
(Sprache: Englisch)
The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real...
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The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.
Autoren-Porträt
Michela Addis is Professor of Marketing at the Università di Roma Tre, Italy. She is the author of Engaging Brands, published by Routledge in 2020. Andrea Rurale is SDA Bocconi Professor of Marketing at Bocconi University, Italy. Andrea is Director of the Master in Arts Management and Administration at SDA Bocconi and leads the Art and Culture Knowledge Centre. He is the President of FAI Lombardia (Fondo Ambiente Italiano) and the President of Conservatory of Music in Cremona.
Bibliographische Angaben
- 2020, 1. Auflage, 418 Seiten, Englisch
- Herausgegeben: Michela Addis, Andrea Rurale
- Verlag: Taylor & Francis
- ISBN-10: 1000225313
- ISBN-13: 9781000225310
- Erscheinungsdatum: 23.11.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 9.59 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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