Making Dough (PDF)

Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this
book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick
Clark) have done a masterful job of storytelling in Making Dough.
The book is inspirational, enlightening, and just plain great
reading. In fact, it's great reading with sprinkles on it. What a
yummy book!"

-Jay Conrad Levinson

Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon.
This book will show you what went on behind the scenes to build the
company. Along the way, it will teach you how you can take a
product that is seemingly counter-culture and turn it into an
addictive brand."

-Phil Lempert

Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! But
as a fan of the product, it's interesting to read this business
success story."

-Vince Gill

Singer/Songwriter

"You know what? You have absolutely no chance of starting the next
Krispy Kreme! But, the lessons they learned and the insight they
used to build their once-in-a-lifetime success are useful,
practical, and powerful tactics that any business can benefit
from."

-Seth Godin

Author, Purple Cow

"Take heart. You don't need a massive organization and a massive
advertising budget to build a powerful brand. This interesting book
by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a
shoestring."

-Al Ries

Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would love
to know the secret ingredients of Krispy Kreme's sweet success.
After all, it doesn't advertise, it is a revered member of the
community, and it keeps growing like crazy. What an extraordinary
business! Without doubt, you should pay attention to what Krispy
Kreme is doing, especially if you want to prosper in today's
competitive world."

-From the Foreword by Dick Clark

Producer, Entertainer, and Krispy Kreme Franchisee