Key Business Analytics / FT Publishing International (PDF)
The 60+ Tools Every Manager Needs To Turn Data Into Insights
(Sprache: Englisch)
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.
It includes analysis techniques...
It includes analysis techniques...
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Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.
It includes analysis techniques within the following categories:
It includes analysis techniques within the following categories:
- Financial analytics - cashflow, profitability, sales forecasts
- Market analytics - market size, market trends, marketing channels
- Customer analytics - customer lifetime values, social media, customer needs
- Employee analytics - capacity, performance, leadership
- Operational analytics - supply chains, competencies, environmental impact
- Bare business analytics - sentiments, text, correlations
- What is it?
- When should I use it?
- How do I use it?
- Tips and pitfalls
- Further reading
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Autoren-Porträt von Bernard Marr
Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today's leading business brains.
Bibliographische Angaben
- Autor: Bernard Marr
- 2015, 1. Auflage, 272 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292017457
- ISBN-13: 9781292017457
- Erscheinungsdatum: 19.10.2015
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- Dateiformat: PDF
- Mit Kopierschutz
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Sprache:
Englisch
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