Internationalization and Organizations (PDF)
The book aims to offer a comprehensive analysis of the theoretical and practical attributes related to the adaptation processes in international business, the cultural evolutions of actors, and the changes in the international environment.
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The book aims to offer a comprehensive analysis of the theoretical and practical attributes related to the adaptation processes in international business, the cultural evolutions of actors, and the changes in the international environment.
Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at the University of Lille (France). Previously, he has held positions at the Radboud University Nijmegen (The Netherlands), the University of Birmingham (UK), and the University of Illinois at Urbana-Champaign (USA). He holds a Ph.D from the University of Neuchâtel (Switzerland). His main research interests are in the areas of cross-cultural and strategic marketing management.
Sophie Nivoix is Professor in management sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses in particular on profitability and risks, financial equity markets, in Europe and Asia, and on banks.
- 2024, 266 Seiten, Englisch
- Herausgegeben: Eric Davoine, Olivier Furrer, Sophie Nivoix
- Verlag: Taylor & Francis
- ISBN-10: 1040010679
- ISBN-13: 9781040010679
- Erscheinungsdatum: 05.04.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 3.16 MB
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