How to Start, Run, and Stay in Business (PDF)

A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly,
comprehensive guide to the basics of successfully operating a small
business. Now, this new Fourth Edition of How to Start, Run &
Stay in Business completely updates the bestselling classic for
today's entrepreneur. It features all the reliable, straightforward
advice readers expect and also includes entirely new information on
online business and marketing as well as new Internet
resources.

Material on legal and financial issues, international business,
customer service, and state and federal tax regulations has been
fully revised. Plus, new charts, illustrations, questionnaires, and
checklists make the book more practical and useful than ever.
Inside, you'll find world-class guidance on every vital aspect of
small business success, including:

* Preparing a business plan

* Finding the right location

* Deciding on an ownership structure

* Record keeping and taxes

* Financing and capital

* Inventory and distribution

* Hiring and staffing

* Managing and motivating people

* Marketing and promotions

* Risk management

* And much more

In addition, a wealth of helpful resources covers all your outside
needs, from attorneys and accountants to trade associations and Web
site designers. Whether your business is brick-and-mortar,
mom-and-pop, home-based, or online, How to Start, Run & Stay in
Business, Fourth Edition provides all the information you need to
make your entrepreneurial dream a reality.