Hospitality and Tourism Marketing (ePub)

the application of Marketing Theory and principles to everyday marketing challenges and management and organisational issues. George has published extensively in internationally peer-reviewed academic journals (A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe and Australia. Professor George Amoako has supervised to successful completion six (6) Doctor of Business Administration graduates and currently supervising five (5) PhD students. He is a PhD examiner for Kwazulu Natal University in South Africa and Open University Malaysia. Esi Akyere Mensah is a Senior Lecturer in Tourism Management with over 9 years of teaching and research experience in Ghanaian, British and Ivorian institutions. She has taught tourism and business management and sustainability courses at both undergraduate and postgraduate levels. Her research areas cover a wide range of topics, including post-COVID-19 tourism recovery, sustainability, and leadership in higher education. She is interested in the intersections of migration, development and tourism. Her research in tourism focuses on niche tourism such volunteer tourism and host guest interactions in tourism. Her papers have been published in Tourism Management Perspectives, Journal of International Migration and Integration, International Journal of Tourism Cities and Anatolia. She is currently an editorial board member of the Tourism Planning and Development Journal, a copy editor and a reviewer for tourism journals and corporate institutions. Isaac Sewornu Coffie is a part-time lecturer at the Accra Technical University and holds a PhD in Marketing from the Department of Marketing and Entrepreneurship at the University of Ghana Business School. His teaching and research areas are social marketing, corporate social responsibility (CSR), entrepreneurship, and market orientation. He has over 12 years of corporate working experience as a marketing executive. He is also an entrepreneur. He is published in the Social Marketing Quarterly, Journal of Social Marketing and the International Review on Public and Nonprofit Marketing. Eddy Khosa is a hospitality and tourism professional with three decades experience working across several hotel and tourism destination organisations in Africa. He currently manages the Rock City Hotel in Ghana, having managed the AH Hotel in Ghana directly before his current role.