Health Communication and Mass Media (PDF)
An Integrated Approach to Policy and Practice
(Sprache: Englisch)
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and...
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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples that can serve as models for their own efforts. This book will be of interest to anyone involved in health communication programs or more generally with communication studies and allied fields.
Autoren-Porträt
Dr Rukhsana Ahmed is Associate Professor in the Department of Communication at the University of Ottawa. She holds Masters Degrees in International Relations (University of Dhaka); International Development Studies; and Communication Studies, and a PhD in Health Communication (Ohio University). Her research embraces the cross-disciplinary nature of the study of communication with a specific focus on health care. She has published journal articles and book chapters focused on the intersection of health, communication, and culture. Dr Benjamin R. Bates is currently an Associate Professor and Director for Graduate Studies in the School of Communication Studies at Ohio University. Dr Bates earned his PhD at the University of Georgia. He has authored or co-authored more than 50 peer-reviewed publications and made presentations to learned societies at the intersection of health, communication, and media. He is past chair of the health communication interest group of the Eastern Communication Association.
Bibliographische Angaben
- 2016, 272 Seiten, Englisch
- Herausgegeben: Rukhsana Ahmed, Benjamin R. Bates
- Verlag: Taylor & Francis
- ISBN-10: 1317123344
- ISBN-13: 9781317123347
- Erscheinungsdatum: 22.04.2016
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Englisch
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