The 22 Immutable Laws of Branding (ePub)

Name: The 22 Immutable Laws of Branding
Brand: Harper Collins
SKU: 55678817
Price: 10.65 CHF
Availability: OnlineOnly

How to Build a Product or Service into a World-Class Brand (Sprache: Englisch)

Autoren: Al Ries , Laura Ries

Schreiben Sie einen Kommentar zu "The 22 Immutable Laws of Branding".

The 22 Immutable Laws of Branding, Al Ries, Laura Ries

Merken

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...

Mehr zum Inhalt Family Sharing Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 55678817

eBook (ePub) Fr. 10.65

inkl. MwSt.

Download bestellen

Verschenken

Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos
Family Sharing

Produktinformationen zu „The 22 Immutable Laws of Branding (ePub)“

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brandand provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Autoren-Porträt von Al Ries, Laura Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autoren: Al Ries , Laura Ries
2009, 272 Seiten, Englisch
Verlag: Harper Collins
ISBN-10: 0061983675
ISBN-13: 9780061983672
Erscheinungsdatum: 06.10.2009

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Grösse: 0.66 MB
Mit Kopierschutz

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Family Sharing

eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam geniessen. Mehr Infos hier.

Kommentar zu "The 22 Immutable Laws of Branding"

Schreiben Sie einen Kommentar zu "The 22 Immutable Laws of Branding".

0 Gebrauchte Artikel zu „The 22 Immutable Laws of Branding“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating