Handbook of Strategic Enrollment Management (ePub)

Improve student enrollment outcomes and meet institutional goals
through the effective management of student enrollments.

Published with the American Association for Collegiate
Registrars and Admissions Officers (AACRAO), the Handbook of
Strategic Enrollment Management is the comprehensive
text on the policies, strategies, practices that shape
postsecondary enrollments. This volume combines relevant theories
and research, with applied chapters on the management of offices
such as admissions, financial aid, and the registrar to provide a
comprehensive guide to the complex world of Strategic Enrollment
Management (SEM). SEM focuses on achieving enrollment goals, and
sustaining institutional revenue and serving the needs of students.
It provides insights into the ways SEM is practiced across
four-year institutions, community colleges, and professional
schools.

More than just an enhanced approach to admissions and financial
aid, SEM examines the student's entire educational cycle. From
entry through graduation, this volume helps SEM professionals and
graduate students interested in enrollment management to anticipate
change and balancing the goals of revenue, access, diversity, and
prestige. The Handbook of Strategic Enrollment
Management:

* Provides an overview of the thinking of leading practitioners
that comprise SEM organizations, including marketing, recruitment,
and admissions; tuition pricing; financial aid; the registrar's
role, academic advising; and, retention

* Includes up-to-date research on current issues in SEM including
college choice, financial aid, student persistence, and the
effective use of technology

* Guides readers creating strategic enrollment organizations that
fit the unique history, culture, and policy context of your
campus

Strategic enrollment management has become one of the most
important administrative areas in postsecondary education, and it
is being adopted in countries around the globe. The Handbook of
Strategic Enrollment Management is for anyone in enrollment
management, admissions, financial aid, registration and records,
orientation, marketing, and institutional research who wish to
enhance the health and vitality of his or her institution. It is
also an excellent text for graduate programs in higher education
and student affairs.