Growth and Profitability (PDF)

Chapter 1: DOING BUSINESS IN TODAY'S ENVIRONMENT. Objective. What Is the Perception of Finance and Accounting? Defining Small and Emerging Businesses. Why Is the Business Owner in Business? Data Needs. Going from Day to Day to Long-term Strategy. Dealing with the Business Environment. Going Public. Regulatory Requirements. Doing Business in Foreign Countries. Litigation. Technology Needs of Vendors and Customers. Employee Needs. Strikes. Natural Disasters. Ten Questions. Final Thoughts. Chapter 2: FINANCE FUNCTION DEFINED. Finance Function in Action. Defining the Finance Function. Component Parts. Traditional Perception of the Finance Function. Need for Integration into Operations. Strength and Scalability. Final Thoughts. Chapter 3: WHY STRATEGIZE? Strategizing in All the Right Places. Benefits of Strategizing. Initiatives Shaping the Finance Organization. Scope of Strategizing. When Does Strategizing Begin to Count? Key Dependencies. Initiating the Culture of Strategy. The Future: Ready or Not, Here It Comes. Final Thoughts. Chapter 4: MULTILEVEL APPROACH. Initiating the Finance Strategy. Assessing Needs. Tier 1 Considerations: Life Cycle. Tier 2 Considerations: Data Customers. Tier 3 Considerations: Infrastructure. Upper-Tier Considerations. Tier 4 Considerations: Optimizing the Balance Sheet. Tier 5 Considerations: Optimizing Profit and Loss. Final Thoughts. Chapter 5: ANALYZING DATA CUSTOMERS. Why Analyze Data Customers? Defining Data Customers. Evaluating Data Customers. Anticipating Data Customer Needs. Linking Data Customer Needs to Finance Strategy. Final Thoughts. Chapter 6: DATA FLOW PROCESS. Role of Processes. Data Flow Ecosystem. Evaluating Current Processes and Conceptualizing Future Processes. Integrating Data Flow Process with the Business. Development with the Rest of Infrastructure. Final Thoughts. Chapter 7: INVESTIGATING INFORMATION SYSTEMS. Information Systems Considerations in the Multilevel Approach. Maintaining the High-Level Vision for

MICHAEL C. DONEGAN, CPA, has worked in both the public and private sectors of accounting, strategizing and implementing information systems on a global platform while coordinating companion training programs. He is cofounder of the South Florida Future of Finance Series, a semiannual forum for high-level executives in the South Florida community for meeting and exchanging ideas regarding information systems, data-flow processes, human capital, and financial reporting dynamics.

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