Global Strategies in Retailing / Routledge Studies in International Business and the World Economy (PDF)
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
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Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. He has published many papers on international retailing, including 'Toward the Emergence of Pure Global' (in Japanese), and is one of pioneers in international retailing research in Asia.
- 2013, 272 Seiten, Englisch
- Herausgegeben: John Dawson, Masao Mukoyama
- Verlag: Taylor & Francis
- ISBN-10: 113616118X
- ISBN-13: 9781136161186
- Erscheinungsdatum: 08.10.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 1.59 MB
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