Generation Z and the labor market in New York City. Impact of their demands and digital affinity on the work environment (PDF)

Master's Thesis from the year 2020 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 4.0, , language: English, abstract: The main objective of this study is to examine whether Gen Z's demands will impact the labor market in NYC. Further, if it does, how will Generation Z impact the way this economy functions. The study also examines which industries and how they would be affected.

The study examines how Gen Z's demands impact the future of NYC's labor market. It will define development of NYC's economy based on Gen Z's digital affinity on the work environment, developments in regards to the work flexibility, and developments that appear due to the Zers' entrepreneurial spirit. The trends will subsequently affect New York City's work environment of today, the structure of the industrial cluster, and the structure, which is shaped by industry giants, of how we operate today.

Generation Z is entering New York City's workforce and is about to substitute the Baby Boomer Generation. New York City's labor market is not prepared for this change. It is the first generation that has grown up with the constant presence of the internet and the rise of social media, which makes it unique in comparison to other generations in the workforce. This study will identify the impact of Generation Z's work expectations on New York City's economy by conducting mixed methods with in-depth interviews with Zers that live in New York City. It focuses on the areas of digital affinity, work flexibility, and the entrepreneurial spirit. It is expected that New York City will faces enormous and not, in the short-term, solvable challenges.