Gendering Theory in Marketing and Consumer Research (ePub)
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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Kirsi Eräranta is Assistant Professor of Organizational Communication at Aalto University, Finland. Her research interests include the discursive construction of corporate social responsibility, the economization and managerialization of Nordic welfare and gender equality policies, diversity, and work-life balance.
Johanna Moisander is Professor of Organizational Communication at Aalto University, Finland. In the area of gender studies, her work has focused on cultural regulation of fatherhood and male parenting, as well as performative identity and resistance in the context of the environmental movement.
- 2018, 210 Seiten, Englisch
- Herausgegeben: Zeynep Arsel, Kirsi Eräranta, Johanna Moisander
- Verlag: Taylor & Francis
- ISBN-10: 1315300737
- ISBN-13: 9781315300733
- Erscheinungsdatum: 03.10.2018
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 1.52 MB
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