Fundraising and the Next Generation / The AFP/Wiley Fund Development Series (PDF)

Step-by-step guidance to key fundraising methods to attract,
engage, and retain donors of all ages

Fundraising and the Next Generation brings readers up to
date on cases, research, opportunities, and challenges regarding
philanthropy's next generation. Readers will learn practical
strategies for cultivation, solicitation, and stewardship of Gen X
and Y philanthropists using new technologies and traditional tools.
Fundraising and the Next Generation covers the behaviors,
key characteristics, and approaches for working with
philanthropists under the age of forty. In addition, other age
cohorts will be discussed to provide perspective, comparison, and
related strategies.

* Includes step-by-step tools for setting up next gen technology
in your organization and engaging Gen X and Y as donors

* Features a glossary of social media terms, a list of academic
resources for development and professional advancement, and an
assessment toolkit

* Defines the key characteristics of the four current
generations, their habits for charitable giving, and how every
development office can successfully engage them in
philanthropy

* Provides a website with additional information beyond the
book

Savvy fundraising leaders understand that successful and
sustained philanthropy is not just an issue for today. Long-term
planning and diversified strategies allow fundraisers to access
every prospective contribution possible. Timely and relevant,
Fundraising and the Next Generation brings readers up to
date on cases, research, opportunities, and challenges regarding
philanthropy's next generation.