Food for a Better Future (ePub)
decisions. This evolution, galvanized by growing global consciousness around the way
we are living our lives, provides significant opportunity for those in the...
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Emerging consumer values are mobilising a shift in the drivers of consumers food purchasing
decisions. This evolution, galvanized by growing global consciousness around the way
we are living our lives, provides significant opportunity for those in the business of food
looking for growth in the decades ahead.
The ability to embrace change, and to move from a 'me too' position to one that is
more meaningful, will amplify business performance, strengthen the ability to meet key
performance indicators, re-ignite trust and create long term consumer engagement.
This book argues the case for a new direction in food marketing and innovation and
outlines the three essential ingredients for food businesses seeking relevance in the
years ahead.
- Autor: Sharon Natoli
- 2018, Edition, 128 Seiten, Englisch
- Verlag: Food & Nutrition Australia
- ISBN-10: 097583892X
- ISBN-13: 9780975838921
- Erscheinungsdatum: 16.10.2018
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 1.40 MB
- Mit Kopierschutz
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