Ethnic Marketing (PDF)
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business, University of Western Sydney, Australia.
- Autor: Guilherme Pires
- 2014, 382 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1135046395
- ISBN-13: 9781135046392
- Erscheinungsdatum: 05.12.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 2.64 MB
- Mit Kopierschutz
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