Entrepreneurial Innovation in the International Business of Tourism (ePub)
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
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This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
Pantea Foroudi, Brunel University, London, UK, is the Business Manager and Solution Architect at Foroudi Consultancy, as well as a member of Brunel University London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach, with a particular focus on the concept of customer perception and its effect on corporate brand identity, design, sustainable development goals (SDGs). Pantea has published widely in international academic journals such as the British Journal of Management, Journal of Business Research, and European Journal of Marketing. She is the associate/senior/editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and more.
- 2024, 1. Auflage, 336 Seiten, Englisch
- Herausgegeben: María Jesús Jerez-Jerez, Pantea Foroudi
- Verlag: Taylor & Francis
- ISBN-10: 1040027164
- ISBN-13: 9781040027165
- Erscheinungsdatum: 29.05.2024
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- Dateiformat: ePub
- Grösse: 5.96 MB
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