Elderly Consumers and Retail Sales Personnel (ePub)
Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented...
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Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
- Autoren: Julie Johnson-Hillery , Jikyeong Kang
- 2021, 1. Auflage, 148 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000526178
- ISBN-13: 9781000526172
- Erscheinungsdatum: 28.10.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 5.51 MB
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