Economy, Company, Management (PDF)
Introduction to Business Administration
(Sprache: Englisch)
This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
- What is the relevant...
- What is the relevant...
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This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
- What is the relevant macroeconomic context for a company?
- What are the main characteristics of a company?
- Which tasks does managing a company involve?
- How important is the environment of a company?
- Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
- What is the relevant macroeconomic context for a company?
- What are the main characteristics of a company?
- Which tasks does managing a company involve?
- How important is the environment of a company?
- Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
Bibliographische Angaben
- Autoren: Jean-Paul Thommen , Stefan Grösser
- 2014, 2. Auflage, 152 Seiten, Englisch
- Verlag: Versus Verlag
- ISBN-10: 3039097121
- ISBN-13: 9783039097128
- Erscheinungsdatum: 01.02.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 1.12 MB
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Englisch
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