Does Marketing Need Reform?: Fresh Perspectives on the Future (ePub)
Fresh Perspectives on the Future
(Sprache: Englisch)
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "e;Does Marketing Need Reform?"e; collects the insights of a select group of leading marketing thinkers and practitioners who are committed to...
sofort als Download lieferbar
eBook (ePub)
Fr. 70.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Does Marketing Need Reform?: Fresh Perspectives on the Future (ePub)“
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "e;Does Marketing Need Reform?"e; collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "e;Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well."e; The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Bibliographische Angaben
- Autoren: Jagdish N Sheth , Rajendra S Sisodia
- 2015, 360 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 131747287X
- ISBN-13: 9781317472872
- Erscheinungsdatum: 28.01.2015
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 9.46 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Does Marketing Need Reform?: Fresh Perspectives on the Future"
0 Gebrauchte Artikel zu „Does Marketing Need Reform?: Fresh Perspectives on the Future“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Does Marketing Need Reform?: Fresh Perspectives on the Future".
Kommentar verfassen