Does a higher perceived product quality need less advertisement to be sold? (PDF)
(Sprache: Englisch)
Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, , language: English, abstract:
In this scientific paper, it is about to prove that higher perceived product quality needs
less advertisement to be sold.
The...
In this scientific paper, it is about to prove that higher perceived product quality needs
less advertisement to be sold.
The...
sofort als Download lieferbar
eBook (pdf)
Fr. 16.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Does a higher perceived product quality need less advertisement to be sold? (PDF)“
Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, , language: English, abstract:
In this scientific paper, it is about to prove that higher perceived product quality needs
less advertisement to be sold.
The reader will find theoretical sources as well as an own empirical finding. In this the
effect of "Stiftung Warentest" on the customers purchase decision will be proved. At
the end, it comes out that customer's decision for or against a product is also depends on
seals of quality even if they never heard about this product before.
That means if a product reaches good test results (e.g. in a product test about sun lotions
by Stiftung Warentest), sales should increase while displaying that seal of quality on the
package true to the motto: good products sell themselves.
In this scientific paper, it is about to prove that higher perceived product quality needs
less advertisement to be sold.
The reader will find theoretical sources as well as an own empirical finding. In this the
effect of "Stiftung Warentest" on the customers purchase decision will be proved. At
the end, it comes out that customer's decision for or against a product is also depends on
seals of quality even if they never heard about this product before.
That means if a product reaches good test results (e.g. in a product test about sun lotions
by Stiftung Warentest), sales should increase while displaying that seal of quality on the
package true to the motto: good products sell themselves.
Bibliographische Angaben
- Autor: Lisa Hamann
- 2010, 1. Auflage, 21 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640730763
- ISBN-13: 9783640730766
- Erscheinungsdatum: 21.10.2010
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 1.60 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Does a higher perceived product quality need less advertisement to be sold?"
0 Gebrauchte Artikel zu „Does a higher perceived product quality need less advertisement to be sold?“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Does a higher perceived product quality need less advertisement to be sold?".
Kommentar verfassen