Digital Pricing Strategy (ePub)
Capturing Value from Digital Innovations
(Sprache: Englisch)
Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
sofort als Download lieferbar
eBook (ePub)
Fr. 65.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Digital Pricing Strategy (ePub)“
Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
Autoren-Porträt
Stephan M. Liozu is the founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, monetization strategies, and digital pricing. Stephan sits on the Advisory Board of LeveragePoint Innovation and the Professional Pricing Society. He is the author of multiple books about pricing, including Pricing and Human Capital (2015), and co-editor of Innovation in Pricing (2012), The ROI of Pricing (2014), and Pricing and the Sales Force (2015).Andreas Hinterhuber is an associate professor at the Department of Management at Università Ca' Foscari Venezia, Italy, and is an equity partner at Hinterhuber & Partners, a consulting company specializing in pricing based in Innsbruck, Austria. He has published articles in leading journals including the Journal of Business Research and MIT Sloan Management Review, and has edited many books on pricing, including Innovation in Pricing (2012), The ROI of Pricing (2014), Pricing and the Sales Force (2016), and Value First then Price (2017).
Bibliographische Angaben
- 2023, 340 Seiten, Englisch
- Herausgegeben: Stephan M. Liozu, Andreas Hinterhuber
- Verlag: Taylor & Francis
- ISBN-10: 1000892883
- ISBN-13: 9781000892888
- Erscheinungsdatum: 27.06.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 5.97 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Digital Pricing Strategy"
0 Gebrauchte Artikel zu „Digital Pricing Strategy“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Digital Pricing Strategy".
Kommentar verfassen