Digital Marketplaces Unleashed (PDF)
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The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact themarket and empowering them to build or destroy trust.
Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science heworked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.
Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen München GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business
- 2017, 1st ed. 2018, 935 Seiten, Englisch
- Herausgegeben: Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach
- Verlag: Springer-Verlag GmbH
- ISBN-10: 366249275X
- ISBN-13: 9783662492758
- Erscheinungsdatum: 14.09.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 18 MB
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