Digital Marketing in Sports (PDF)

Brandon Mastromartino is an Assistant Professor of Experiential Marketing in the L. Robert Payne School of Hospitality and Tourism Management at San Diego State University. Dr. Mastromartino's research focuses on the psychology of sports fans and developing consumer insights that can inform marketing strategy for sport organizations and corporate partners. In his studies, he has adopted theories based on behavioral sciences, social economics, digital marketing and consumer psychology. He has published over 30 peerreviewed journal articles and book chapters in sport marketing-related outlets such as Sport Marketing Quarterly and International Journal of Sports Marketing and Sponsorship. He is an active member of the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA). Dr. Mastromartino serves as an editorial board member of several academic publications such as Case Studies in Sport Management, International Journal of Sports Marketing and Sponsorship and Sport Marketing Quarterly.

James J. Zhang is a Professor of Sport Management at the University of Georgia (UGA). His primary research interests are applied measurement and/ or applied studies examining sport consumers and organizational behaviors. Dr. Zhang has published extensively and is a frequent presenter at international and national conferences. He has served the profession in various leadership roles such as the Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, President of North American Society for Sport Management (NASSM) and Chair of the Measurement and Evaluation Council of American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD). He has received such prestigious recognitions as Fellow of National Academy of Kinesiology, Fellow of NASSM, Dr. Earle F. Zeigler Lecture Award,