Digital Economy Post COVID-19 Era / Springer Proceedings in Business and Economics (PDF)

Dr. Prashant Mishra is the Dean, the School of Business Management (SBM), Narsee Monjee Institute of Management Studies (NMIMS) Deemed-to-be-University, Mumbai. In his professional journey of 24 years, he has performed the role of an educator, researcher, trainer, consultant, and institution builder in both public and private educational institutions in India. During his tenure as a Professor of Marketing at the Indian Institute of Management (IIM) Calcutta, he served as the Dean, New Initiatives and External Relations (2018-21); the Head of the task force for establishing IIM Bodhgaya (2016-2018); and the Chairperson, Post Graduate Programmes (2008-2012). Dr. Mishra's research interests include sales and marketing processes, consumer psychology, digital marketing, and sustainability. His research has been published in prestigious outlets, such as Journal of Advertising, Academy of Marketing Science Review, Journal of Business Ethics, Journal of Business and Industrial Marketing, Marketing Intelligence and Planning, Journal of Strategic Marketing, and Australasian Marketing Journal, to name a few.





Dr. Ashu Sharma is Associate Professor at the SBM-NMIMS Mumbai. She has an illustrious carrier spanning 24 years in industry and academia. She pursued faculty development programs from IIM Ahmedabad and Harvard Business School, Boston, USA. She has served in various administrative capacities as Program chair and Area chair during her academic tenure. At NMIMS Mumbai, Dr. Sharma instructs courses on operations management, supply chain management, optimization modelling for business decisions and quality management across different programs in management education. Optimization, digitalization, supply chain management are among the prominent areas of her research interests. Her research works are presented in prestigious conferences and published in reputable outlets.





Dr. Sayantan Khanra is Assistant Professor at the SBM-NMIMS