Digital Business Strategy (ePub)
Content, Context and Cases
(Sprache: Englisch)
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content...
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Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.
Autoren-Porträt von Anders Pehrsson
Anders Pehrsson is a Professor of Business Administration at the School of Business and Economics, Linnaeus University, Sweden. He received his PhD in industrial marketing from Linköping University in 1986. Dr. Pehrsson has written several books on company strategies. Routledge has previously published International Strategies in Telecommunications (1996), Strategy in Emerging Markets (2001), and Competitive International Strategy (2021). His articles have been published in journals such as Global Strategy Journal, International Marketing Review, Journal of Business Research, and Strategic Management Journal.
Bibliographische Angaben
- Autor: Anders Pehrsson
- 2023, 168 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000987590
- ISBN-13: 9781000987591
- Erscheinungsdatum: 20.10.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 1.14 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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