Design Thinking for Strategic Innovation (PDF)

A comprehensive playbook for applied design thinking in
business and management, complete with concepts and
toolkits

As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design Thinking for Strategic Innovation presents a
framework for design thinking that is relevant to business
management, marketing, and design strategies and also provides a
toolkit to apply concepts for immediate use in everyday work. It
explains how design thinking can bring about creative solutions to
solve complex business problems. Organized into five sections, this
book provides an introduction to the values and applications of
design thinking, explains design thinking approaches for eight key
challenges that most businesses face, and offers an application
framework for these business challenges through exercises,
activities, and resources.

* An essential guide for any business seeking to use design
thinking as a problem-solving tool as well as a business method to
transform companies and cultures

* The framework is based on work developed by the author for an
executive program in Design Thinking taught in Harvard Graduate
School of Design

* Author Idris Mootee is a management guru and a leading expert
on applied design thinking

Revolutionize your approach to solving your business's greatest
challenges through the power of Design Thinking for Strategic
Innovation.