Delivering the Visitor Experience / MGES Museum and Gallery Essentials (ePub)

Name: Delivering the Visitor Experience / MGES Museum and Gallery Essentials
Brand: Facet Publishing
SKU: 149736046
Price: 54.90 CHF
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How to Create, Manage and Develop an Unforgettable Visitor Experience at your Museum (Sprache: Englisch)

Autor: Rachel Mackay

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Delivering the Visitor Experience / MGES Museum and Gallery Essentials, Rachel Mackay

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Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will...

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It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.

The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable.

Autoren-Porträt von Rachel Mackay

Rachel Mackay was born in Dundee, Scotland. After starting out in museum cafés, she moved to London in 2009 and carved out a career developing and delivering the visitor experience in roles at Madame Tussauds, the Natural History Museum, and Kew Palace. Rachel runs a web resource for museum professionals focused on operations and Visitor Experience planning at threcoveryroomblog.com, for which she was shortlisted for a Museums and Heritage Award in 2021. She was also named one of the world's top 50 museum influencers in 2020 by Blooloop.

Today, Rachel is the Head of Hampton Court Palace for Historic Royal Palaces, where she oversees operational and experience delivery for visitors to Henry VIII's iconic pleasure palace.

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Autor: Rachel Mackay
2023, 208 Seiten, Englisch
Verlag: Facet Publishing
ISBN-10: 1783305525
ISBN-13: 9781783305520
Erscheinungsdatum: 17.08.2023

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Grösse: 3.74 MB
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Englisch

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