Customer Experience in Fashion Retailing (ePub)

Name: Customer Experience in Fashion Retailing
Brand: Taylor & Francis
SKU: 154600563
Price: 50.90 CHF
Availability: OnlineOnly

Merging Theory and Practice (Sprache: Englisch)

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Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

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Erscheint am 20.06.2024

Bestellnummer: 154600563

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Autoren-Porträt

Bethan Alexander is Reader in Fashion Retailing and Marketing and Research Lead at the Fashion Business School, London College of Fashion, University of the Arts, London. Bethan's scholarly research interests span Multi-Sensory Fashion Retailing, Customer Experiences Online and Offline, Innovative Retail Formats, Retail Technologies and Future Retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing and business disciplines. She champions research-informed teaching and leverages her extensive networks in collaborating with industry and academics internationally. Bethan is a published author, mentor and thought leader. She wrote Part 1 (Chapters 1 and 2) on theoretical perspectives of customer experience, as well as the Anya Hindmarch and Loanhood case studies.

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Bibliographische Angaben

2024, 288 Seiten, Englisch
Herausgegeben: Bethan Alexander
Verlag: Taylor & Francis
ISBN-10: 104004462X
ISBN-13: 9781040044629
Erscheinungsdatum: 20.06.2024

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Grösse: 26 MB
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Sprache:

Englisch

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