Cross-Cultural Aspects of Tourism and Hospitality (PDF)
A Services Marketing and Management Perspective
(Sprache: Englisch)
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management,...
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This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
Autoren-Porträt von Erdogan Koc
Erdogan Koc is Professor of Services Marketing and Management at Bahçesehir University. He received his BA in Communication Studies from the University of Istanbul, MBA from the Cardiff Business School, and Ph.D. from Oxford Brookes University in Business and Management. He has extensively published in top-tier journals such as Tourism Management, International Journal of Human Resource Management, Journal of Travel and Tourism Marketing, International Journal of Intercultural Relations, Journal of Hospitality Marketing and Management, among others, and serves on the editorial boards of several high-ranking journals and acts as a referee for top-tier journals. He has published two international books in the area of tourism and hospitality. As well as his research and academic experience, he provides training to a wide range of businesses and has management experience of reputable brands.
Bibliographische Angaben
- Autor: Erdogan Koc
- 2020, 1. Auflage, 370 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000172007
- ISBN-13: 9781000172003
- Erscheinungsdatum: 03.09.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 28 MB
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Englisch
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