Crisis Communication (ePub)
Theory and Practice
(Sprache: Englisch)
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication...
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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:Providing a theoretical framework for understanding crisis communicationExamining the recommendations of academics and practitionersReviewing cases that required efficient communication during crisesDescribing the steps and stages for crisis communication planningCrisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.
Autoren-Porträt von Alan Jay Zaremba
Alan Jay Zaremba
Bibliographische Angaben
- Autor: Alan Jay Zaremba
- 2014, 256 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317473620
- ISBN-13: 9781317473626
- Erscheinungsdatum: 18.12.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 2.07 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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