Creative Advertising Concept and Copy (ePub)
A Practical, Multidisciplinary Approach
(Sprache: Englisch)
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
Autoren-Porträt von Georgia-Zozeta Miliopoulou
Georgia-Zozeta Miliopoulou is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content & storytelling, and the managerial aspects of creative agency work.
Bibliographische Angaben
- Autor: Georgia-Zozeta Miliopoulou
- 2024, 1. Auflage, 232 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1003858627
- ISBN-13: 9781003858621
- Erscheinungsdatum: 08.04.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.85 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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