Corporate Reputation, Brand and Communication / FT Publishing International (PDF)
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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
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Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation.
- Autoren: Chris Fill , Stuart Roper
- 2012, 1. Auflage, 360 Seiten, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0273727605
- ISBN-13: 9780273727606
- Erscheinungsdatum: 21.06.2012
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