Corporate Blogging For Dummies (PDF)
(Sprache: Englisch)
Establish a successful corporate blog to reach yourcustomers
Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough...
Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough...
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Establish a successful corporate blog to reach yourcustomers
Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company and employeesthrough privacy, disclosure, and moderation policies.
Blogging guru Douglas Karr demonstrates how blogs are an idealway to offer a conversational and approachable relationship withcustomers. You'll discover how to prepare, execute,establish, and promote a corporate blogging strategy so that youcan reap the rewards that corporate blogging offers.
* Shares best practices of corporate blogging, including tricksof the trade, what works, and traps to avoid
* Walks you through preparing a corporate blog, establishing astrategy, promoting that blog, and measuring its success
* Reviews the legalities involved with a corporate blog, such asdisclaimers, terms of service, comment policies, libel anddefamation, and more
* Features examples of successful blogging programs throughoutthe book
Corporate Blogging For Dummies shows you how to establisha corporate blog in a safe, friendly, and successful manner.
Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company and employeesthrough privacy, disclosure, and moderation policies.
Blogging guru Douglas Karr demonstrates how blogs are an idealway to offer a conversational and approachable relationship withcustomers. You'll discover how to prepare, execute,establish, and promote a corporate blogging strategy so that youcan reap the rewards that corporate blogging offers.
* Shares best practices of corporate blogging, including tricksof the trade, what works, and traps to avoid
* Walks you through preparing a corporate blog, establishing astrategy, promoting that blog, and measuring its success
* Reviews the legalities involved with a corporate blog, such asdisclaimers, terms of service, comment policies, libel anddefamation, and more
* Features examples of successful blogging programs throughoutthe book
Corporate Blogging For Dummies shows you how to establisha corporate blog in a safe, friendly, and successful manner.
Inhaltsverzeichnis zu „Corporate Blogging For Dummies (PDF)“
Introduction. Part I: Getting Started with Corporate Blogging. Chapter 1: Corporate Blogging from Soup to Nuts. Chapter 2: Laying the Foundation for Blogging. Chapter 3: Deciding On Your Blogging Goals. Part II: Mapping Out and Implementing Your Corporate Blog. Chapter 4: Using a Domain That Matters for Your Corporate Blog. Chapter 5: Choosing a Blogging Platform. Chapter 6: Regarding Time, Resources, and Content. Chapter 7: Working with Your Blogging Team. Part III: Engaging Your Search Engine Optimization Strategy. Chapter 8: Making the Most of Search Engines. Chapter 9: Writing Content That Drives Search Engine Traffic. Part IV: Expanding Blog Posts and Promoting Content. Chapter 10: How to Blog without Writing. Chapter 11: Marketing and Promoting Your Blog. Part V: Measuring Success. Chapter 12: Imagining Your Blog as a Sales Funnel. Chapter 13: Directing Your Readers through Calls-to-Action. Chapter 14: Leading Your Readers through Landing Pages. Chapter 15: Measuring Success with Analytics. Part VI: The Part of Tens. Chapter 16: Ten Ways to Promote Your Blog. Chapter 17: Ten Ways to Grow Your Audience. Chapter 18: Ten Ways to Reignite Old Content. Index.
Autoren-Porträt von Douglas Karr, Chantelle Flannery
Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.
Bibliographische Angaben
- Autoren: Douglas Karr , Chantelle Flannery
- 2010, 1. Auflage, 384 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470901454
- ISBN-13: 9780470901458
- Erscheinungsdatum: 20.07.2010
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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