Copywriting Made Simple (ePub)
How to write powerful and persuasive copy that sells
(Sprache: Englisch)
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the...
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Produktinformationen zu „Copywriting Made Simple (ePub)“
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.You'll learn how to... Write clearly, simply and engagingly Choose a killer headline and a strong structure Use 20 proven strategies for creative copywriting Harness the power of persuasion and psychology Create a unique tone of voice for a brandIllustrated throughout and packed with real-life examples,Copywriting Made Simpleis the perfect introduction to copywriting today."e;Tom's put a lifetime of learning into this book an incredibly thorough briefing on copywriting."e; -Dave Trott, Creative legend, agency founder, author and teacher."e;Educational, entertaining and energetic prepare to dig deep and enjoy!"e; -Katherine Wildman, Host, The Writing Desk.
Autoren-Porträt von Tom Albrighton
Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 'Copywriter rated by copywriters' in a 2015 DMA survey.
Bibliographische Angaben
- Autor: Tom Albrighton
- 2018, 200 Seiten, Englisch
- Verlag: Troubador Publishing Ltd
- ISBN-10: 1789011205
- ISBN-13: 9781789011203
- Erscheinungsdatum: 21.05.2018
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 7.54 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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