Consumer Packaging Strategy (ePub)
Localisation in Asian Markets
(Sprache: Englisch)
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in...
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Autoren-Porträt von Huda Khan, Richard Lee, Polymeros Chrysochou
Huda Khan is Senior Lecturer in Marketing and Associate Director of Africa Asia Centre of Sustainability Research at the University of Aberdeen, UK.Richard Lee is Associate Professor of Marketing at the University of South Australia and Senior Research Associate at the Ehrenberg Bass Institute.
Polymeros Chrysochou is Professor of Marketing at the Department of Management, Aarhus University, Denmark.
Bibliographische Angaben
- Autoren: Huda Khan , Richard Lee , Polymeros Chrysochou
- 2022, 164 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000637689
- ISBN-13: 9781000637687
- Erscheinungsdatum: 18.08.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 7.31 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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