Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 534 (ePub)
An Analysis of Competitive Advantage in the Small to Mid-Size Segment
(Sprache: Englisch)
Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, Berlin School of Economics and Law, language: English, abstract: This thesis analyses the competitive strategies of foreign OEMs in...
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Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, Berlin School of Economics and Law, language: English, abstract: This thesis analyses the competitive strategies of foreign OEMs in the Indian small to mid-size passenger car industry and explains why some companies were able to achieve a competitive advantage while others failed to do so. It can be said that two factors were crucial for gaining a competitive advantage in this industry: the date of resource commitment and the degree of localization in the value chain. A foreign OEM holds a competitive advantage to (1) a foreign OEM that entered at the same time but had a lower degree of resource commitment and to (2) a foreign OEM with the same degree of resource commitment but a later entry date. Moreover, a foreign OEM holds a competitive advantage to a foreign OEM with a lower degree of localization in the value chain.
Bibliographische Angaben
- Autor: Bernhard Wallner
- 2012, 1. Auflage, 97 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656288976
- ISBN-13: 9783656288978
- Erscheinungsdatum: 15.10.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Grösse: 1.80 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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