Chinese Consumers in a New Era (ePub)
The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings.
This book was originally published as a special issue of the Journal of China Tourism Research.
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The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings.
This book was originally published as a special issue of the Journal of China Tourism Research.
Kam Hung is an assistant professor at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University, Hong Kong. She received her Master's and Ph.D degrees from Texas A&M University, USA. Her research interests include tourism marketing, tourist behaviour and psychology, senior travel, and cruise tourism.
Xiang Li is an associate professor at the School of Hotel, Restaurant, and Tourism Management, University of South Carolina, USA. His research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.
- 2016, 124 Seiten, Englisch
- Herausgegeben: Kam Hung, Xiang (Robert) Li
- Verlag: Taylor & Francis
- ISBN-10: 1317624572
- ISBN-13: 9781317624578
- Erscheinungsdatum: 05.02.2016
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 0.97 MB
- Ohne Kopierschutz
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