Business unit development as intrapreneurship task at MSU and FhG CCD (PDF)

Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, Berlin School of Economics and Law, language: English, abstract: If you are an engineer with a great idea and if you have the wish to develop this idea to a great business opportunity, this thesis might be for you. Also, this work can help, if you like to develop a new business and profit center within your company as intrapreneurship task or if you need to develop a new business unit, because it summarizes basic, essential and modern business tools to start your business with.

The starting point in my case is an excellent multi-million diamond technology which business shall be diversified. A sustainable business unit and profit center within Fraunhofer in East Lansing and Michigan State University as non-profit organizations shall be established. Starting from an idea generation by using mind-maps the identified ideas will be successively analyzed and developed to business opportunities till a business plan in form of a lean business plan canvas is designed.

This work also considers challenges a medical device development typical faces. Market research was applied and typical market research phases and their activities are explained. Modern business approaches are introduced and motivate to fresh up the way engineering research is currently done.