Brewing Up a Business (ePub)
Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated
(Sprache: Englisch)
Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of...
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of...
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Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.
* Updated to offer a more complete look at what it takes to keep
a small business booming
* An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking
unconventionally
* Shows how to use social media to reach new customers and grow a
business
For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.
* Updated to offer a more complete look at what it takes to keep
a small business booming
* An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking
unconventionally
* Shows how to use social media to reach new customers and grow a
business
For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.
Autoren-Porträt von Sam Calagione
SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.
Bibliographische Angaben
- Autor: Sam Calagione
- 2011, 2. Auflage, 304 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 111806187X
- ISBN-13: 9781118061879
- Erscheinungsdatum: 20.01.2011
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eBook Informationen
- Dateiformat: ePub
- Grösse: 1.62 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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