Bottled for Business (PDF)

"Every bit as good as the beer itself."

--SIR RICHARD BRANSON, Founder and Chairman, Virgin Group

So what does it take to be a successful entrepreneur? There are
many different answers, but according to Karan Bilimoria, founder
of Cobra Beer, do the following and you won't go far wrong: be
creative, go the extra mile, have confidence in yourself and your
team, get lucky, be disciplined, take the long-term view, learn
constantly and don't be afraid of serious amounts of hard work.

Bottled for Business gets to the heart of how and why Cobra Beer
has developed into one of the world's best-loved brands. It is a
story infused with the passion, belief, energy and vision of its
founder and shares the ups and downs of how Cobra got to where it
is today. But more than that, it is a story of inspiration for
anyone who has dreams of running their own business.

PRAISE FOR BOTTLED FOR BUSINESS

"The inside scoop from one of the country's leading
entrepreneurs--essential reading."

--Richard Reed, Co-founder, Innocent Drinks

"Inspiring! A fascinating story of one entrepreneur's journey,
worth the cover price for the 'Financing Cobra' chapter alone.
Bilimoria has learned every trick in the book about how to finance
a growing business. If you're running a growing business, and don't
want to give away the store, READ THIS BOOK!"

--John Mullins, Professor, London Business School and author,
The New Business Road Test

"An inspirational story."

--Sir Martin Sorrell, CEO, WPP

"Bottled for Business is the extraordinary account of a
Cambridge-educated Indian lawyer's dogged pursuit against the odds.
The book is compelling, not least because it strikes at the
Achilles heel of entrepreneurship in that it details the
translation of a vision into reality. A clever and useful
book."

--Dr Mark de Rond, University Senior Lecturer at Judge
Business School and Fellow of Darwin College, Cambridge
University

"Reflecting the enormous success of his business career, I have
no doubt that Bottled for Business will be a bestseller."

--Lord Levene, Chairman, Lloyd's, and former Lord Mayor of
London