Blue Ocean Strategy + Beyond Disruption Collection (2 Books) (ePub)

Name: Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Brand: Harvard Business Review Press
SKU: 151327361
Price: 71.90 CHF
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: W. Chan Kim , Renée A. Mauborgne

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Blue Ocean Strategy + Beyond Disruption Collection (2 Books), W. Chan Kim, Renée A. Mauborgne

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The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.
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The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customersin untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Autoren-Porträt von W. Chan Kim, Renée A. Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.

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Bibliographische Angaben

Autoren: W. Chan Kim , Renée A. Mauborgne
2024, 560 Seiten, Englisch
Verlag: Harvard Business Review Press
ISBN-10: 1647829682
ISBN-13: 9781647829681
Erscheinungsdatum: 09.01.2024

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Dateiformat: ePub
Grösse: 15 MB
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